Charlotte’s Web

Charlotte’s Web

 

 

 

 

 

 

Brand Highlights

Charlotte's Web Positioning & Market angle

  • The OG; grandaddy of CBD; highly trustworthy
  • The owners of the company are largely credited with bringing CBD into the public sphere.
  • Everyone who wants to get the most reliable, trusted CBD.
  • The Stanley Brothers developed a strain of cannabis dubbed ‘Hippie’s Disappointment’’ for its dismal THC content. But this genetic hybrid contained large amounts of CBD and other beneficial cannabinoids that showed promise among the people who used it, one of whom was a girl named Charlotte. They named the strain for her and ever since, have been bringing arguably the most trusted cannabidiol to market to help people everywhere.

 

Charlotte's Web Pros

  • Proprietary genetics- You can’t get the proprietary CBD hemp genetics developed by Charlotte’s Web anywhere else!
  • Innovation- The Stanley Brothers are pioneers in CBD and the hemp movement at large for their groundbreaking strain that started an entire industry.
  • Sustainable before it was cool- Charlotte’s Web has been growing organic, sustainable hemp since most people knew nothing about CBD.
  • Transparency- Charlotte’s Web is always up to date on their testing and processes. They use CO2 extraction for some products and alcohol for others. And they let you know!
  • Credibility- The social proof and truly trailblazing foundation of Charlotte’s Web brand are unrivaled.

 

Charlotte's Web Cons(summarize the key negative points in list format)

  • They’re the best of the best; there are truly no negatives.

 

Brand Awards and Recognition

  • US Hemp Authority certified
  • Founder, Realm of Caring (nonprofit)
  • Founder, Realm of Caring (nonprofit)

 

Product Highlights

Product Categories

  • Full-spectrum CBD tinctures.
  • CBD capsules
  • CBD gummies
  • CBD cream and balm
  • CBD isolate tinctures
  • CBD for dogs

 

CPopular/Top Products

Charlotte’s Web Original Formula CBD oil

  • 50mg CBD per 1 ml dropper.
  • Full-spectrum CBD oil from proprietary genetics known for high amounts of CBD and other beneficial cannabinoids and terpenes.
  • All-natural, nutritious, and potent!

 

Charlotte’s Web CBD Balm

  • Vegan (most CBD balms are not from beeswax)
  • Potent with 450mg full-spectrum CBD in each jar.
  • Awesome, natural ingredients like ginger oil, turmeric oil, menthol, and peppermint oil for relief.

 

Charlotte’s Web CBD capsules

  • 15 mg full-spectrum cannabidiol each
  • Perfect for on-the-go and those new to CBD.
  • Accurate dosing every time!
  • Vegan (most CBD capsules aren’t!)

 

Products   Features  
CBD OIL Bulk Package CBD OIL: 17MG CBD/1ML: BULK PACKAGE
  • USA Grown Hemp.
  • Approx. 25mg hemp extract per 1mL serving.
  • Dropper included
  • Avoid touching dropper to mouth to preserve the quality of your CBD oil
  • Flavors: Mint Chocolate, Olive Oil - Natural
Hemp Extract CBD CBD OIL: 60MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
CBD OIL: 17MG CBD/1ML CBD OIL: 17MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
ORIGINAL FORMULA CBD OIL - 50MG CBD/ML ORIGINAL FORMULA CBD OIL - 50MG CBD/ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
CBD OIL: 7MG CBD/1ML CBD OIL: 7MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
AM/PM BUNDLE AM/PM BUNDLE
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
STARTER SIZE CBD OIL: 60MG CBD/1ML STARTER SIZE CBD OIL: 60MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
STARTER SIZE ORIGINAL FORMULA CBD OIL - 50MG CBD/1ML STARTER SIZE ORIGINAL FORMULA CBD OIL - 50MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
STARTER SIZE CBD OIL: 17MG CBD/1ML STARTER SIZE CBD OIL: 17MG CBD/1ML
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
CBD OIL: 17MG SNOWDAY SAMPLER CBD OIL: 17MG SNOWDAY SAMPLER
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
CBD OIL: 7MG SNOWDAY SAMPLER CBD OIL: 7MG SNOWDAY SAMPLER
 
  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
CBD GUMMIES: SLEEP CBD GUMMIES: SLEEP

Ingredients: "Our Charlotte’s Web™ CBD Gummies are formulated with our full-spectrum hemp extract and contain 10 mg of CBD and 3 mg of melatonin in every serving to help you float off to dreamland.*

  • Regular sleep cycles*
  • A better and more sound sleep*

 

CBD GUMMIES: RECOVERY CBD GUMMIES: RECOVERY

Ingredients: Turmeric has been used throughout history to support healthy joints.* Ginger is another powerful natural product known for its ability to support a healthy inflammatory response.*

  • Supports healthy joints*
  • Helps to maintain joint mobility*
  • Helps support healthy recovery from exercise-induced inflammation*

 

CBD GUMMIES: CALM CBD GUMMIES: CALM
  • Manage everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
90CT SLEEP 3-PACK 90CT SLEEP 3-PACK

Ingredients: Our Charlotte’s Web™ hemp extract gummies are formulated with our full-spectrum hemp extract and contain 10 mg of hemp extract and 3 mg of melatonin in every serving to help you float off to dreamland.*

  • Regular sleep cycles*
  • A better and more sound sleep*
90CT CALM 3-PACK 90CT CALM 3-PACK

 

  • Manage everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
90CT RECOVERY 3-PACK 90CT RECOVERY 3-PACK

 

  • Supports healthy joints*
  • Helps to maintain joint mobility*
  • Helps support healthy recovery from exercise-induced inflammation*

 

90CT CBD GUMMY MIX PACK 90CT CBD GUMMY MIX PACK

Ingredients: Our Recovery* gummies are not only squishy and delicious, they help support exercise-induced inflammation. These gummies are specially formulated with a botanical blend of ginger, turmeric, and our proprietary whole-plant hemp extract to support joint health and joint strength*.

  • CBD + Ginger + Turmeric
  • CBD – 10mg/serving (from full spectrum hemp extract)
  • Ginger – 25-50mg/serving
  • Turmeric – 50mg curcuminoids/serving
60CT CBD GUMMY MIX PACK 60CT CBD GUMMY MIX PACK Ingredients: Our Recovery* gummies are not only squishy and delicious, they help support exercise-induced inflammation. These gummies are specially formulated with a botanical blend of ginger, turmeric, and our proprietary whole-plant hemp extract to support joint health and joint strength*.
  • CBD + Ginger + Turmeric
  • CBD – 10mg/serving (from full spectrum hemp extract)
  • Ginger – 25-50mg/serving
  • Turmeric – 50mg curcuminoids/serving
60CT SLEEP 3-PACK 60CT SLEEP 3-PACK

Ingredients: Our Charlotte’s Web™ hemp extract gummies are formulated with our full-spectrum hemp extract and contain 10 mg of hemp extract and 3 mg of melatonin in every serving to help you float off to dreamland.*

  • Regular sleep cycles*
  • A better and more sound sleep
60CT CALM 3-PACK 60CT CALM 3-PACK

 

  • Manage everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
60CT RECOVERY 3-PACK 60CT RECOVERY 3-PACK

Ingredients: Turmeric has been used throughout history to support healthy joints.* Ginger is another powerful natural product known for its ability to support a healthy inflammatory response.*

  • Supports healthy joints*
  • Helps to maintain joint mobility*
  • Helps support healthy recovery from exercise-induced inflammation*

 

30CT CBD GUMMY MIX PACK 30CT CBD GUMMY MIX PACK

Ingredients: Our Recovery* gummies are not only squishy and delicious, they help support exercise-induced inflammation. These gummies are specially formulated with a botanical blend of ginger, turmeric, and our proprietary whole-plant hemp extract to support joint health and joint strength*.

  • CBD + Ginger + Turmeric
  • CBD – 10mg/serving (from full spectrum hemp extract)
  • Ginger – 25-50mg/serving
  • Turmeric – 50mg curcuminoids/serving
30CT CALM 3-PACK 30CT CALM 3-PACK

 

  • Manage everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
30CT SLEEP 3-PACK 30CT SLEEP 3-PACK

Ingredients: Our Charlotte’s Web™ hemp extract gummies are formulated with our full-spectrum hemp extract and contain 10 mg of hemp extract and 3 mg of melatonin in every serving to help you float off to dreamland.*

  • Regular sleep cycles*
  • A better and more sound sleep
30CT RECOVERY 3-PACK 30CT RECOVERY 3-PACK

Ingredients: Turmeric has been used throughout history to support healthy joints.* Ginger is another powerful natural product known for its ability to support a healthy inflammatory response.*

  • Manage everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
CALMING PET CHEWS + CALMING HUMAN GUMMIES CALMING PET CHEWS + CALMING HUMAN GUMMIES

Ingredients: Our Calm gummies were formulated to help you meet life’s stressful situations with ease and better focus. Formulated with our proprietary hemp genetics that feature naturally occurring phytocannabinoids, terpenes, flavonoids, and lemon balm in every bite, our Charlotte’s Web™ hemp extract gummies help:

  • Support relief from everyday stressors*
  • Ease normal anxiety*
  • Encourage relaxation, without drowsiness*
15MG CBD OIL LIQUID CAPSULES 15MG CBD OIL LIQUID CAPSULES

Ingredients: The only ingredients are Charlotte’s Web™ full-spectrum hemp extract and organic extra virgin olive oil. A secure band prevents leaks and the capsule is made to reduce oxidation and naturally maintain the integrity of its high-quality ingredients.

  • Support a sense of calm for focus*
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*
25MG CBD OIL LIQUID CAPSULES 25MG CBD OIL LIQUID CAPSULES

Ingredients: The only ingredients are Charlotte’s Web™ full-spectrum hemp extract and organic extra virgin olive oil. A secure band prevents leaks and the capsule is made to reduce oxidation and naturally maintain the integrity of its high-quality ingredients.

  • Support a sense of calm for focus
  • Manage everyday stresses*
  • Recovery from exercise-induced inflammation*
  • Maintain healthy sleep cycles*    
ARTHRITIS ACHES & PAIN RELIEF CREAM ARTHRITIS ACHES & PAIN RELIEF CREAM

Ingredients: Our Arthritis Aches & Pain Relief Cream was formulated for penetrating absorption and fast, temporary relief from painful arthritic symptoms. This water-based formula performs a double duty by repairing dry or cracked skin while delivering advanced pain relief.

  • Menthol 4%
  • Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 48g Bottle
  • Made with ingredients from nature
BACK & NECK PAIN RELIEF OINTMENT BACK & NECK PAIN RELIEF OINTMENT

Ingredients: Take a break from pain. Our Back & Neck Pain Relief Ointment provides fast, targeted, temporary relief ideal for: shoulder and neck strains, tight muscle knots, and minor upper and lower back discomfort including general muscle soreness.

  • Camphor 10%, Menthol 15%
  • Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 40g Tube
  • Made with ingredients from nature
ARTHRITIS ACHES & PAIN RELIEF OINTMENT ARTHRITIS ACHES & PAIN RELIEF OINTMENT

Ingredients: Regain your freedom of movement! Our Arthritis Aches & Pain Relief Ointment was specifically formulated for effective absorption, offering penetrating short-term arthritis pain relief from arthritic symptoms including joint pain and stiffness. 

  • Camphor 10%, Menthol 10%
  • Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 40g Tube
  • Made with ingredients from nature
FOOT & ANKLE PAIN RELIEF OINTMENT FOOT & ANKLE PAIN RELIEF OINTMENT

Ingredients: Stop pain in its tracks. Ease minor foot pain with our unique Foot & Ankle rub that penetrates for a therapeutic effect. Our proprietary formulation is designed to temporarily reduce pain in feet, toes and ankles and deliver fast and effective relief.

  • Camphor 10%, Menthol 15%
  • Blended with THC-Free Hemp Extract & Other Moisturizers
  • 200mg CBD Hemp Extract per 40g Tube
  • Made with ingredients from nature
FOOT & ANKLE PAIN RELIEF STICK FOOT & ANKLE PAIN RELIEF STICK

Ingredients: This easy-to-use solid stick offers penetrating relief for FOOT & ANKLE. Our proprietary formulation is designed to reduce minor pain in feet, toes, and ankles to deliver fast and effective temporary relief. 

  • Camphor 10%, Menthol 15%
  • Blended with THC-Free Hemp Extract & Other Moisturizers
  • 200mg CBD Hemp Extract per 30g Stick
  • Made with ingredients from nature
MUSCLE & JOINT PAIN RELIEF OINTMENT MUSCLE & JOINT PAIN RELIEF OINTMENT

Ingredients: Get pain relief on the go! Our uniquely formulated Muscle & Joint Pain Relief Ointment is made with menthol, camphor, and other ingredients derived from nature. 

  • Camphor 10%, Menthol 15%
  • Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 15mg CBD Hemp Extract per Packet
  • Made with ingredients from nature
MUSCLE & JOINT PAIN RELIEF SPRAY MUSCLE & JOINT PAIN RELIEF SPRAY
  • Camphor 3.1%, Menthol 10%
  • Easy-to-Use & Dries Fast
  • Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 50ml Bottle
  • Made with ingredients from nature
ACTIVE SPORT™ PAIN RELIEF OINTMENT ACTIVE SPORT™ PAIN RELIEF OINTMENT

Ingredients: CBD Muscle Rub Rediscover the way you recover. Our Active Sport™ Pain Relief Ointment provides advanced, temporary pain relief for tired and aching muscles and joints. Active Sport™ can be applied before, during, and after workouts, so sore muscles won’t slow you down.

  • Camphor 10%, Menthol 15%
  • CBD Rub Blended with THC-Free Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 40g Tube
  • Made with ingredients from nature
ACTIVE SPORT PAIN RELIEF STICK ACTIVE SPORT PAIN RELIEF STICK
  • Camphor 10%, Menthol 15%
  • Blended with THC-Free CBD Hemp Extract & Other Natural Moisturizers
  • 200mg CBD Hemp Extract per 30g Stick
  • Made with ingredients from nature
MASSAGE THERAPY PAIN RELIEF OIL MASSAGE THERAPY PAIN RELIEF OIL
  • .Camphor 3.1%, Menthol 4%
  • Blended with THC-Free Hemp Extract & Other Moisturizers
  • 200mg CBD Hemp Extract per 103ml Bottle
  • Made with ingredients from nature"
THE ATHLETE SPORT COLLECTION THE ATHLETE SPORT COLLECTION

Ingredients: The Athlete Sport Collection is the best gift for your favorite fitness junkie! After a good ol’ workout, the Active Sport™ formula will help provide fast and quick pain relief.

  • Camphor 10%, Menthol 15%
THE RECOVERY COLLECTION THE RECOVERY COLLECTION Ingredients: The Recovery Collection is the perfect gift for any of your loved ones that suffer from pain. Whether they’re young or old, active or a couch potato – this collection provides relief for any and all sore spots!
  • Camphor 10%, Menthol 15%